Blog
Thoughts & takes
On web development, SEO, content strategy, and why your website builder might be holding you back.
Beyond Google: the complete guide to showing up in AI search
Your customers are asking ChatGPT and Perplexity who to use, not just Googling. Getting recommended runs on different rules to SEO, and it isn't about being the biggest site. Here's the full playbook, from the quick wins you can do this week to the technical foundations that need a developer.
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Let builders build: when it's time to stop doing everything yourself
One of Uber's 14 cultural values was 'Let Builders Build.' Ten years on, it's the advice I'd give every solopreneur still running their own website.
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