Web Design Strategy SEO
Built to be found.
Built to convert.
Built to be yours.
Hi, I'm Lucinda, and I believe that
Your website should be your hardest-working employee.
It's not a brochure. It's not a box to tick. It's the one part of your business that works around the clock — finding new customers, building trust, and turning strangers into clients. If it's not doing that, it's costing you.
A good website does three things:
- Gets you found — on Google, in AI search, wherever your customers are looking
- Turns visitors into clients — with clear structure, fast experience, and intentional design
- Belongs to you — no monthly platform fees, no lock-in, no landlord
That's what I build.
SEO & AEO.
Baked in from day one.
Semantic HTML, structured data, sitemaps, meta tags, fast load times: every ranking signal is there before you launch. Built to show up in Google and in the AI tools people now ask for recommendations. So your leads find you, not the other way around.
Meet speed.
Your unfair advantage.
The average local business website scores in the 60s on Google's speed test. Every site I ship scores 95+. Speed is a ranking signal: faster sites rank higher and lose fewer visitors.
Edit your own content.
No developer needed.
Your site comes with simple, markdown-based content management. Update text, add blog posts, swap images, without writing code or calling anyone.
--- title: "About Us" --- ## Our Story We started in a tiny kitchen with one big idea| Your only ongoing cost?
Your domain name.
No hosting fees. No monthly platform subscriptions. No surprise invoices. Your site lives on free-tier hosting. Your only cost is your domain, about $12 a year.
All the commitment.
None of the lock-in.
When I hand over your project, you get everything. The code, the content, the whole thing. Move it anywhere. No proprietary platform holding your site hostage.
My Work in Action
Here's how I've transformed brands and web experiences for clients across industries. Each project is a collaboration designed to exceed expectations and drive measurable results.
Michalis Massage & Soundhealing
Full website redesign with integrated booking system, bilingual content, Google reviews integration, and local SEO strategy.
Custom Booking Tool
A booking system no subscription tool could match: peak pricing, add-on bundles, a treatment quiz, and prepaid appointments with zero commission.
PositivePsychology.com
I built the SEO engine behind a top-2% authority site competing with industry giants. Now I bring that same expertise to local businesses.
Lunar Shows
Brand-new website with content strategy, email capture, and conversion-optimized service pages.
Uplift Digital
One-page site for a senior digital consultant (okay, it's my day job!): clear positioning, workshop offers, and a single path to booking a call.
art-e-zine
My mum's handmade art zine from 2001 was dying on an old host. I restored all 445 pages exactly as she made them, and rebuilt everything underneath.
Choose your upgrade
Web Design & Build
A complete custom website designed and built around your business. Mobile-first, CMS-backed so you can edit your own content, and deployed on free hosting you control. No templates. No lock-in. No ongoing fees beyond your domain name.
Site Audit & Fix
A thorough audit of your existing website covering performance, SEO, UX, and content. You'll get an honest, prioritised report telling you exactly what to fix — and I can help you fix it.
SEO & Content Strategy
Keyword research, content strategy, and on-page optimisation to help your website rank and drive traffic. Built on 10+ years of experience growing sites to millions of visitors.
A little bit
about me
I spent six years running PositivePsychology.com, growing it to 20 million visitors a year. Before that, 10+ years in digital marketing at brands like Uber and Sonos. Now I build websites for small businesses and solopreneurs, and I take on a few projects at a time. On purpose. Your site gets my full care and attention.
Read more about me →Can I be your web wife?
A web wife is someone who obsesses over your site like it's her own. Who checks your rankings on a Sunday. Who won't let you launch with a slow page or a broken form.
Tell me what you're working on and I'll be in touch within 48 hours.
Prefer a call?
Book a discovery call— Lucinda
wifeyweb.studio
Websites that
earn their keep.